21 october 2019

Belarus Fashion Week: Hmylko, Loverani, T.Efremova, Totti Swimwear

The sixth day of Belarus Fashion Week began with kids fashion shows, where collections of Makavka, Viq & Vicky and Mirdada brands were presented. Young students of modelling agency Kids Podium under the guidance of Oksana Kavetskaya presented clothing collection.

Hmylko brand presented a collection of men's clothing in urban style. Brand designer Anastasia Khmylko made her debut this season at Belarus Fashion Week. In the new collection, she emphasized the unity of fashion and technology: bar codes with the coordinates of architectural objects that inspired the designer to create the collection were applied to T-shirts. Anastasia preferred restrained achromatic tones and straight geometric lines.

The guests of the Candy Lady show were waiting for a surprise. At the beginning of the show, designer Olga Barabanshchikova announced a new brand name as a result of rebranding - Loverani. According to the designer, the name change was caused by a new stage in her life and led to changes, including the brand’s artistic concept. In the new collection, the designer moved away from the usual floral prints in favor of monochrome images in gold, platinum and bronze and other metallic shades. By tradition, Olga introduced several family look for mothers and daughters. And she also raised the topic of animal welfare in her collection - the models themselves and the designer came out with dogs that need a shelter.

Designer Tatyana Efremova presented a collection inspired by a quote from Lewis Carroll's fairy tale “Alice in the Wonderland”. In addition to professional models, the show was attended by media celebrities who are related to the fashion world, as well as a model with Down syndrome. The spring-summer 2020 collection consists of bold and strong images, mainly in black and white. The partners of the show were the brands BRAVO, Elena Prot’ko, Eteroshop and PRO CLASS.

Italian swimwear designer Salvatore Totti Pattocchio showcased the Neon collection on the catwalk. For the collection of the spring-summer season, the designer chose bright colours that emphasise and accentuate the tan. In the final of the show, a car with models in swimsuits and flying pareos drove off to the Belarus Fashion Week catwalk. The show partner is Maserati.

All guests of Belarus Fashion Week can do express makeup for free in the new Mary Kay® zone with their new limited products, which are produced especially for the world fashion season!

For the catwalk makeup is responsible invited Mary Kay® star makeup artist Alexander Kirinyuk.

The hair styling team is led by Eugene Grinyuk with Tresemme. Tresemme is a regular partner of NYFW. And this season Belarus Fashion Week uses all its accumulated experience and creates incredibly stylish styling for shows!


Venue: Dana Mall, located at the address: Minsk, st. P.Mstislavets, 12

Belarus Fashion Week - fashion begins here!

Admission is free (accreditation for impressions on the website www.bfw.by)!

Follow us on social networks:

VK Belarus Fashion Week;

Facebook Belarus Fashion Week;

Instagram @belarusfashionweek


Official partners Belarus Fashion Week: Mary Kay® и Dana Holdings

Partners: Huawei, Tresemme, Stilisto, Galanteya, Get Clean, такси "Пятница", Willing Hotel Minsk

Partner of educational program Coca Cola HBC Беларусь, Embassy of Sweden in Belarus.

Ticket operator: Bezkassira.by

Press partners:  ТV 3, ONT; Komsomolskaya pravda, Relax.by, Interfax-West, modalive.by, Arguments and facts, KULT, City of Women, Women Magazine, On Air, ICON, Ash, Radius FM, Citydog.by.


Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075