16TH SEASON OF BELARUS FASHION WEEK CAME TO AN END
The 16th season of Belarus Fashion Week was held in Minsk from 11 to 15 April. The season differed from the previous ones by the concept, but at the same time it 100% matched the European format. The place of the National Fashion Week was the OK16 art laboratory, which largely determined the format of the event - the open space was trans-formed taking into account the features of the defile organization, demonstration zones and educational projects.
The organizer of Belarus Fashion Week is PR and communications agency "Open Podium", NGO "Belarus Fashion Council".
In the main schedule of the Fashion Week, new collections from Nelva, Balunova Fash-ion Design Studio, TON-IN-TON, DEVUR/FEMME, Condra Deluxe, Natalia Korzh, Ezhevika, T.Efremova, Lakbi, èmse, Natalia Gaidarzhi, Tikota Unique, TARAKANOVA, Kseniya Romanova, Anna K and the Italian brand Plus Que Ma Vie (with the support of the Italian Embassy in Belarus).
Every season the event is supported by large companies and brands. Therefore the op-portunity to see every season on the country's main podium is the result of the grandiose work done by the organizers, designers, the press and, of course, partners. Mary Kay company acted as an official make-up artist for Belarus Fashion Week, the partners were the Swiss watch brand Elixa and the beauty school PoshSchool.
This season two days were allocated for the Kids' Fashion Days BFW, which is con-nected with a large number of designers and brands wishing to present their collections within Belarus Fashion Week: Olga Lyutich, Vershina, KUTEPOVA YULYA, Dorima, ARTUS, F.KIDS, Familylookbelarus, Anastasia Falcovich, KUTEPOVA YULYA & YULYA BEZLYUDOVA, Navy kids', Stilnyashka, Kids' Podium, Danaya salon, Crystal Nymph, Leya.me, Marcelino KIDS, Polina Golub, MUGAKO, Dolce Vita, Margo Style, NINA girlswear, DNK kids, Gera Skandal. In addition, all proceeds from the sale of tickets for the shows during Kids' Fashion Days BFW, are aimed to support the families of the Public Association "Belarusian Association of Assistance to Children and Young People with Disabilities".
The organizers of Fashion Week brought to Minsk the representatives of the international press. Among them were journalists and editors of such authoritative publications as Vogue (Italy), Harpers Bazaar (Poland, Ukraine), Schön Magazine (Great Britain), JNC magazine (Germany), ZOE Magazine (Italy), Elle (Italy, Ukraine), Not Just a Label (Great Britain), TV channels Fashion One, ID Fashion, Modeyes, Fashion TV, Fashion Channel, Years TV, FF Channel. Partners of the foreign program: art-space "Stable", IQ Taxi.
During Belarus Fashion Week in the Fashion Tech Hub demo zone, organized jointly with the Minsk City Technopark project - Fab Lab Garage, the guests of the event were able to know the operation principles of 3D printers, 3D scanners, VR-glasses. According to experts, in nearest future such equipment will be widely used in the sphere of de-sign and production of clothing and is available for participants of Fashion Week.
During Fashion Week the BLOCKCHAIN FASHION CONFERENCE was held, the part-ner of which was BelComData company, the prospects of the blockchain-platform devel-opment in the context of fashion were discussed. So, in April Belarus Fashion Week be-came part of the Blockchain Fashion Council, a large-scale Ukrainian project that inte-grates into the fashion sphere such an urgent tool for developing business as block-chain. The speakers of the forum were co-founder of Blockchain Fashion Week, CEO of LMG Group France and Fashion Coin Ecosystem project Kazbek Bektursunov (Ukraine); designer of the brand Anna K Anna Karenina (Ukraine), who was included in the Forbes list 30 Under 30 in 2017 as the most successful young designer, the author of the idea of Fashion Coin; technical director of Fashion Coin Sergey Lavrinenko; the head of the Ukrainian office of the law firm "Sysuev, Bondar, Khraputsky" Zoya Krasyuk; photographer, consultant of Vizux company Craig Arend (USA).
It hasn't been without formal parties of Belarus Fashion Week, which took place in such places as SVOBODY.4, Stirlitz Spy Bar, summer terrace Yard. This has been an excellent opportunity to get acquainted with designers, organizers, photographers, press and crea-tive people involved in the creation of the event.
On the final day of Fashion Week, the official reception of the closing of Belarus Fashion Week was held, where all its participants and partners were able to communicate in an informal atmosphere and sum up the results of the season. We would like to thank the service partner Grand Diamond for organizing and serving the buffet area throughout the Fashion Week.
About 15,000 people visited the Fashion Week for 5 days. And thousands more users followed the project in social networks and watched online broadcasts on 5 platforms: the site bfw.by, official accounts in Vkontakte, Facebook, YouTube and Instagram.
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The press-center of Belarus Fashion Week, PR and communications agency "Open Podium".