01 november 2017


From October 24 to October 29, the collections of designer clothes of the spring-summer season 2018 were presented on the main podium of the country.

This season, partners of the international project Belarus Fashion Week were big companies and brands: Huawei, Velcom, Nescafe Gold, the official make-up artist - Mary Kay® company. Partners: the Swiss watch brand Elixa, Pepsi Black.

Fashion Week included not only demonstrations of collections by leading designers from Belarus and abroad, but also press conferences, an educational forum, presentations, parties and other events. For six years, Belarus Fashion Week has been successfully gathering manufacturers, buyers and representatives of the fashion industry for professional communication, discussing cooperation and presenting activities and development of this industry in the country and abroad.


The head of Belarus Fashion Week, Yanina Hancharova, noted that "the Belarusian fashion is becoming more popular with Belarusian consumers every year, and the number of emerging fashion brands shows a great interest in fashion among young entrepreneurs".

Despite the fact that most of the events were held on weekdays, there were no empty seats in the hall, which once again confirms the great interest in the Belarusian fashion.

Within the main schedule on the podium of Belarus Fashion Week, the new collections were presented by: Lakbi, emse, Alena Goretskaya, TON-IN-TON, Svetlana Todorskaya, Coo Culte x Huawei, Condra Deluxe, DeVita, Candy Lady, NELVA, Historia Naturalis, T. Efremova, UNONA, Vesnaletto, Natalia Korzh, Boitsik, Davidova, S.Veles, Anna-Maria Eglit, Comintern.


Also, there were held shows of the children's fashion KIDS 'FASHION DAYS BFW.



On BFW location, SHOWROOM worked, where buyers, media representatives and guests could learn more about the new collections of Belarusian brands.

The 15th BFW season was marked by wide-format international cooperation. A joint show of Italian designers within the 9th season of the Moda Italia project brought together a lot of guests, representatives of business circles, potential customers. The shows of such brands as Corso Principe, Max Fort and Sophia, Patrizia Parma, Sexy Woman, Totti Swimwear, Absolut Joy, Twins Florence were held dynamically and in the Italian manner of easy self-irony and self-esteem. After the demonstrations on Showroom Moda Italia site, business meetings with representatives of large trade networks from all over Belarus took place. It was the communication in b2b format that allows Italian brands to expand their presence in the Belarusian market, which is the main goal of the project.


On the podium of the Fashion Week the collections of foreign guests were also presented: the family brand LONGSHAW WARD (spouses Kirsty Ward and David Longshow, Great Britain), German designer Danny Reinke, Lithuanian designer Skaistė Bružaitė (SB Linija), English-Russian duo Hope and Betty, brand BIZARRRE, Russian designers Anna Sapon, Marina Gurvich, Adelya Kurnosova. Every year, with the support of embassies demonstrations gather honorary audience: heads and representatives of ministries and other government bodies, international guests, embassy representatives and press.

The educational forum "Fashion is my profession" attracted the attention of the audience with the speeches of international speakers - professionals of the fashion world: Nadezhda Zhuravlyova, Fashion Faculty (Russia); Bogban Enica, Fashion Law (Canada); designer of the brand Fabryan (Great Britain). Participants got an opportunity to learn from Matteo Bardi (Italy) how to work for designers at the international level, talk about the specifics of building a fashion business with Tatyana Medovnikova (Russia), ask questions to fashion critic, producer, doctor Marcellous Jones (France).




On the catwalk of the Fashion Week a series of great shows was held, which excellently presented Belarus Fashion Week SS18.

Text by Modnyiy Magazin

Press-center of Belarus Fashion Week, PR and communications agency "Open Podium".

Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075