12 september 2017


SHOWROOM BFW is a unique platform in the pop up store format, which represents dozens of design corners, where visitors can get acquainted with Belarusian clothing brands, to try on and buy things by designers whose products you can hardly find in an ordinary Belarusian clothing store or supermarket.

Candy Lady, Navy, Tarakanova, Historia Naturalis, Jaketta, Doresset, TaYa, Letka, Ice, Veronika, LEORGOFMAN, MIRANOVICH, E. Novikovskaya, TON-IN- TON, La.wear, Gooseberry, KSENIYA ROMANOVA, AMBER LOOK, E. Aleksandrova, LADIS, T. Sorochinskaya, InStyle, Totti Swimwear, Arina Urban, Lika Saro took part in the SHOWROOM BFW.


Visitors could meet the designers, learn about the opportunities for collaboration and could also have a more detailed look at the collections. Among the visitors there were not only those who intentionally came to see the beloved brand, but also people who accidentally saw the sign "Clothing by Belarusian designers" and made their first overview of the national fashion.

The event featured master classes held by the School of illustrations called Fantasy Room and by the beauty Studio called MN Studio. The beach fashion show by the brand Totti Swimwear was also presented to the public. Moreover, the official make up company Mary Kay® presented its make-up corner directly at SHOWROOM BFW, where each guest was able to do makeup and to get useful tips on skin care.

Next time SHOWROOM BFW will be held in November 2017. It will present not only the Belarusian brands, but the Latvian ones as well.

Photo by Pavlyukevich, Pavel Portnov

Press center of Belarus Fashion Week, PR and communications Agency "Open podium".

Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075