12 april 2019


The first day of Belarus Fashion Week was opened by Italian designer Alberto Zambelli. The designer presented the collection, which was first presented at Milan Fashion Week. Due to personal invitation of Yanina Hancharova, who regularly visits the world's leading fashion events, the designer adjusted her schedule and came to Minsk to present new models. A special feature was the participation in the defile of the ONT TV channel Natalia Stelmakh, Irina Hanunik-Rombalskaya and Ekaterina Volovik. All images were feminine and ephemeral, and the main color was white in various shades and subtones. Translucent fabrics, soft lines and flying hems are all according to the author himself, a reflection of his perception of a woman.

The brand of elegant clothes émse prepared for their guests and clients a mesmerizing fashion show, inspired by one of the balls of the Institute of costume Met Gala. The religious theme, in which accessories, staging and music were sustained, created a solemn and ceremonial atmosphere in the hall. The outfits themselves were conditionally divided into blocks: wedding, cocktail and evening. Also in separate lines stood out plus size models and options for women of elegant age. All dresses are already available in brand stores.

“The Wind of Wanderings” by NATALIA KORZH has become the quintessence of the designer’s entire creativity. The concept of the collection is based on the idea of a woman practicing everyday elegance as the basis of style. Her way of life - traveling to Europe, filled with cultural events creative search. Natural silk, wool; manually tied jumpers; coats that resemble both poncho and trench coat at the same time; straw handbags; the noble color range is a mix of clothing items that look harmoniously and complete together.

BALUNOVA FASHION DESIGN STUDIO once again confirmed the title of one of the most relevant and stylish Belarusian brands. Author Larisa Balunova easily manages to create trendy things, but at the same time interpret them so that in a few seasons they will look fresh and unbroken. This is a modern classic that will be appropriate in the office, in the creative agency, and at the club party. Well, of course, the top group of the new season - trench coats, coats, anthers, made of lacquer, cotton fabrics deserves some compliments.

One of the most long-awaited events of the evening was the show of Ludmila Tarakanova, brand TARAKANOVA. As always, an extraordinary look at men's fashion and a new interpretation of masculinity! Floral print on trousers, colorful coats, knit sweaters - no stereotypes and patterns, all the images look bold and dynamic.

The evening was continued by another designer of men's clothing IVAN MAN. The demonstration was held in an unusual format - guys-models moved very slowly. The designer explained his choice of script with a kind of protest to the fast rhythm of the shows and gave everyone the opportunity to examine each of the images in detail. Mustard-colored anoraki; cropped trousers; turtlenecks, reminiscent of clothing for cycling - the designer's interest in the modern style of life millenials.

In addition, the exhibition “Modern Haute Couture” was displayed in the lobby of the National Exhibition Center “BelExpo”. Dresses, made in various couture techniques, were presented by sisters Parfenovich; Tamara Goridovets; Olga Starostina; Evlin Obeid Youssef; Olga Deiko; Alena Goretskaya; Inna Nehoda; Alexander Kirinyuk. The project is designed to introduce a wide audience with authors who perceive fashion as a separate art form. Also at the stand you can get advice on the individual organization of a wedding from the Guardo Agency.


Online broadcast shows are available on www.bfw.by

In addition, Fashion Week shows will be broadcast on international TV channels Modeyes, Fashion Channel, ID Fashion, FF Channel, Fashion One, ONT


Follow us in social networks: VK Belarus Fashion Week; Facebook Belarus Fashion Week; Instagram @belarusfashionweek

The organizers: PR and Communications Agency "Otkrytyi Podium", NGO "Belarus Fashion Council"

Venue: National Exhibition Center "BelExpo"

Official makeup artist - Mary Kay®

The creative partner of Belarus Fashion Week in the design of hairstyles and hair styling is TRESemme professional hair cosmetics, the partner in the style of New York Fashion Week.

Partners: 3D Cube company; agency GetClean

Press Center Belarus Fashion Week

Photo: Konstantin Kryukov; Peter Vinnichek


Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075