12 november 2018


Kids ’Fashion Day Belarus Fashion Week is a show of new collections of designers and fashion brands creating clothes for children. Children's shows are held as part of the Fashion Week, since such integration gives the most favorable position to children's brands that demonstrate fashionable images on a par with well-known designer brands of Belarus. The organizer is the PR and communications agency Open Defile,  NGO Belarus Fashion Council.

New collections were presented by such brands as Bell Bimbo, STILNYASHKA, Yulia Kutepova and Yulia Bezlyudova, MUGAKO, Marina and Sophia Bonifatyev, Said Shah, LEYA.ME, DVDESIGN, VERONIKA KANASHEVICH, Falkovich, Danae, Yulia Kutepova, VERONIKA KANASHEVICH, Falkovich, Danae, Yulia and DVDESIGN, VERONIKA KANASHEVICH, Falkovich, Danae, Yulia and Zaidova, and VERONIKA KANASHEVICH, Falkovich, Zaa, Zauli, and Sayeva , Mothercare, Next, Forever Young, Mini Angeli and ARISTOCRAT KIDS. All the collections presented on the podium were completely different - elegant clothes, school uniforms, sports and leisure clothes, original products for special occasions.

Models of the shows were children of leading agencies: European Academy of Models, KimPROdaction Production Center, MYSTUDIO, ICY MODELS, K & S Models Beauty School Podium Gold Kids, Oksana Zagortseva Model School, Costume Design Theater, Mademoiselle Adr'i , Kids Podium, Dolce Vita, DVDESIGN, Sigma Models, Vita style.

On this day, the children were not only on the podium, but also acted as leading television projects, photographers and journalists. So, the co-editor of the magazine “DOMIK” spoke with the public; interviewed the guests and participants of the shows by the presenters of the program “Familiar Faces” Zlata and Nika; prepared a report for Minsk TV young correspondents of the project “Non-Child Games”; the reporter of the Belteleradiocompany, Alice Gatzman, recorded the story; and also worked photographers from the studio of photo art "Contrast".

Through the popularity of children's fashion, we bring not only beauty, but also the popularity of good deeds. Each guest could help those who really need it by buying a complimentary ticket to the show. This season about 2000 BYN were collected, which will be listed in favor of the public association “Belarusian Association of Assistance to Disabled Children and Young Disabled People”.

Every season the event is supported by large companies and brands. Therefore, what can be seen on the main podium of the country is the result of the tremendous work done by the organizers, designers, the press and, of course, partners. This year, for the fifth time, Mary Kay® has become the official makeup artist of Belarus Fashion Week; official partner is HUAWEI; creative partner in the design of hairstyles and hair styling beauty school PoshSchool.by and L'oreal Professionnel.

And between shows in the guest lounge, the children were entertained by animators. Doll Low and Pony from the animation studio "ShumGam" brought joy to all guests of Kid's Fashion Day. The artists from the "House of the Good Gnome" agency gave a lot of smiles to our young models. The children were also given the opportunity to show their creative abilities at the “Red Castle” stand. Not without a duo of dolls LOL from the theater of holidays "Troubadour". And they created a positive mood for our guests Apelsinka from the studio "Apelsinka" and animators from Babyshow_jokers

All the shows were also available on the online broadcast on 5 platforms: bfw.by website, official accounts on Vkontakte, Facebook, YouTube and Instagram

Information partners: Women's Magazine, City of Women, ICON, Cult, Big, lady.tut.by, Interfax.by, The Village.me, Modalive.by, Relax.by, ONT and ID Fashion TV channels

Press Center Belarus Fashion Week
Photo: Nikita Ridetsky; Catherine Redko; Konstantin Kryukov; Peter Vinnichek; Maria Kozhdan


Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075