08 november 2017


The PR and communications agency "Open Podium" responded to the invitation from the Guangzhou Fashion Week Committee, and already on November 11, within its main schedule, Belarus Fashion Council will present the collections of two Belarusian designers - Davidova and S.Veles.

Since its founding in 2003, Fashion Week in Guangzhou has gone beyond the local fashion event and has become Asia's largest communication platform for business circles, industry professionals and novice designers. Next year, with the support of the government, a delegation from China will present its significant event at New York Fashion Week. Such active development of this segment on the Asian market is due to the fact that many Italian and French premium brands have long belonged to Chinese owners. Therefore, the country's policy in the sphere of light industry is not aimed at copying European, but to create its own brands. Proof of this is the holding of Fashion Week in almost every province of China, the purpose of which is the popularization and development of local designers.

In the period from 8 to 14 November 2017, besides the presentation of collections of designers, many business meetings are planned. Yanina Hancharova will take part in the round table Global Fashion Intercity, where she will get acquainted with the economic and administrative aspects of business in the Canton region; discuss important issues of the development of the industry and achieve win-win cooperation with the world's fashion capitals. Among the guests there will be the agents of New York Fashion Week, Milan Fashion Week, as well as bloggers, journalists and specialists interested in establishing strong ties for beneficial interaction.

It should be noted that this is not the first cooperation of representatives of the Belarusian fashion with Chinese colleagues. Earlier, Marina Davydova and Alexandra Kozlovskaya had already visited Harbin. We also successfully established business ties with the organizing committee of Hong Kong Fashion Week.

Yanina Hancharova regularly attends international professional events, where she constantly works on finding new contacts and conditions for synergy between national fashion designers and foreign partners.

We wish our designers Davidova and S.Veles a successful presentation of the collections at Guangzhou Fashion Week!


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Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075