10 january 2022

FASHION TECH HUB online forum – January 14, 2022!

Design and technology are parallel processes for modern fashion.

While the whole world is busy discussing the metaverse, IT projects are reconsidering their attitude to the new space. Designers have started betting more actively on collections of digital outfits.

We are not talking about replacing physical reality with digital reality but about a combination of two types of fashion perception.

In fact, nothing changes: clothing designers work everywhere and collections can be repeated both physically in stores and remain at the digital level. Give the buyer a choice!

If you need beautiful branded clothes for publication in the media, then maybe you shouldn’t buy a dress, rent a photo studio, or you can just buy a digital outfit from a well-known brand?

At the same time, if you are going to a party or reception, you need real perfect clothes with an emphasis on responsible production.

The Fashion Tech Hub forum united speakers from different countries who talked about digital processes that improve the work of a fashion brand; they create related products needed by creative entrepreneurs. They also told about interesting apps that customers can use!

The forum was held in an online format but it didn’t lose its qualitative perception.

All thanks to the new HUAWEI MateBook D15 laptop with the 10th generation Intel Core i5 processor.

With its help, we organized video communication with our guests from different countries.

This model gives a new visual experience, provides high productivity and speed of tasks execution. HUAWEI MateBook D15 demonstrates exceptional performance in live video for creative and business meetings.

Among the guests of the conference: Konstantin Popov (CAPPASITY), Dmitry Kudrevich (KASPERSKY), Kim Sanzhiev (GetOutfit), Kirill Sidorchuk (OYPER), Irina Kushnerevich (TRENDSITE), Pusia Chatfield (BLANC FASHION), Kazbek Bektursunov (PROOFOFLOVE), YOONA.AI, Yelena van Haritonova, Natasha Binar (GreenstyleMunich), Anna Maria Guarino (EMODA), Umberto Lettieri (LeaPrint), Beatrice Fernqvist (WeaReSpinDye), and others.

The event organizer is the chairwoman of the public organization “Belarus Fashion Council” Yanina Hancharova invited colleagues from Germany Fashion Council, Sweden Fashion Council and Chamber of Commerce and Industry Italy-Belarus to participate.

KASPERSKY, the partner of the event, is not only safety for business, but also for household needs (security of mobile devices, websites and digital television).

At the end of the day there was a presentation of startups that are being created in Belarus and are ready to cooperate in fashion industry with large successful companies, such as CAER SIDI, SECOND LIFE, CCover, digital bracelets for the development of awareness Cuelly, META Academy @3d_meta_academy and others.

The sustainability theme is now everywhere, so even the digital environment is thinking about the rational use of resources, based on the topics of human social comfort and concern of the environment.

The gloTM brand is familiar to the fashionable audience with its innovative approach – the introduction of induction heating technology. At the same time, only one button is needed to control the device. The Glo™ hyper+ is created for those who love style and vivid sensations, and the color diversity of gloTM will complete any, even the most exquisite image.

Watch us online at voka.tv, and also on the website www.bfw.by January 14, 2022 at 11:00.

Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075