13 november 2017


On November 11, within Guangzhou Fashion Week, Belarus Fashion Council presented collections of two Belarusian brands - Davidova and S.Veles.

On the podium collections were presented , which at the end of October were first presented to the public at Belarus Fashion Week.


The collection of the S / S ‘18 season of S.Veles brand called "ALFA" consists of exclusive series of elegant dresses, adapted for mass production. In the design, the cocktail dresses looked futuristic and caused involuntary associations with cosmos. Unusual make up, hairstyles and large glasses only strengthened the overall impression of the collection.


Designer Marina Davydova (Davidova) presented another variation with the use of denim and various techniques of working with it, which is reflected in the mood of the collection - hooligan, daring and slightly sloppy. The main texture is denim - a material that survived several generations, passed the way from the underground to the high catwalks, but it has not lost its charm and is still associated with youth and carelessness.


We admit that as early as 2016 the head of Belarus Fashion Week, Yanina Hancharova, visited the Chinese industrial center, where she managed to establish international contacts through talks, as well as present the potential of representatives of the Belarusian fashion.

Thus, this is not the first time that the PR and communications agency "Open Podium" represents national designers in Asia. Earlier, Fashion Week in Harbin was visited by Marina Davydova and Alexandra Kozlovskaya.

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Press-center Belarus Fashion Week PR and communications agency "Open podium".

Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075