29 october 2017


All around the world Fashion week is a professional event, which brings together leading experts of the fashion industry for communication and experience exchange. So the final day of the international forum "FASHION IS MY PROFESSION" provided its participants with an opportunity to learn about how to work with designers at international level from Matteo Bardi (Italy); to talk about specifics features of fashion business building with Tatiana Medovnikova (Russia); to ask questions Marcellous Jones (fashion critic, producer, PhD (France).

At the same time on the catwalk of the Fashion Week was presented a series of shows, which properly has ended Belarus Fashion Week SS18.

Russian designer Anna Sapon came to Minsk with dresses only. Beige, champagne and gold are diluted by ink and fuchsia. Cut-in-one yoke in combination with lace inserts; short dolman sleeve; fitted silhouette; midi length in various combinations together create intelligent and chaste outfits.

Anna-Maria Eglit has broken stereotypes about herself as a designer. For a long time her name was associated with the transparent and bold clothes in which sexuality and provocation came to the fore. The new collection is designed in noble pearl grey and graphite colours with bright red elements. Discreet decor allowed the audience to be focused on form and texture. Silk and wool trimmed with a real fur made models elegant and stylish.

Leather is the backbone of the Italian brand Twins Florence new collection. Its use is widespread: canonical leather jackets, shirts, culottes, cardigans. Militaristic notes were added by colour sector, which includes khaki. But in modern conditions this colour can also be attributed to the basic one, what makes clothes practical. In combination with sand, terracotta and black, the freedom of choice is guaranteed to girls of any color type. Leather jumpsuit has definitely become the hit of the collection, which in fact was a symbiosis of a leather jacket and a pair of banana pants.

Totti Swimwear presented a numerous collection of swimwear. The main part of them are one-coloured, smooth, without decoration. One-piece swimsuits are almost not represented, but we have seen many open models with all sorts of narrow strips, drawstrings and lacing allocated in different parts. Bold and sexy swimsuits is the designer’s business card.

S. Veles brand in SS18 offers to give preference to the clothes of all shades of metal, anthracite and black. Cocktail dresses performed by designers looked futuristic and evoked an involuntary comparison with the universe. Unusual make up, hairstyle and large glasses just enhanced the general impression.

Anyone could become a guest of the 15th season of Belarus Fashion Week by submitting an online application form to the organizers or the designers, by winning an invitation to a fashion show in media or by purchasing a ticket at bezkassira.by. Despite the fact that the major part of the shows were held on weekdays, there were no available seats during all the shows, what once again confirms the great interest of the Belarusian fashion.

Official partners of Belarus Fashion Week SS18: Huawei Velcom, Nescafe Gold, official visagiste – Mary Kay® company. Partners: Swiss watch brand Elixa, Poshschool and Pepsi black.

PR and communication agency "Open Podium"

Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075