25 october 2017


 The second day of fashion shows and extraordinary catwalk performances, high-quality digital assistance of all the shows after which an upscale photo material immediately appears online — these are some of the factors which blur distinctions between Belarusian and European presentations of new collections!

Comintern brand is back on the catwalk of Belarus Fashion week! Sewing company, which for ninety-eight years is a trendsetter of men's conventional business suits, in the framework of BFW has presented a new collection "HARMATTAN". Designer Elena Silovich came up with the image of a young urbanist dreaming of travels and adventures. Natural fabrics of savannah color palette are decorated in perfectly tailored smoking jackets, tunics, cropped pants and culottes. Most importantly, 2/3 of the collection are the industrial models of the City Life line of 2018 season and the rest is creative dozen. It was a story told in a modern language presented both easily and tastefully.

Dynamics and focus on the clothes during the fashion show of Lakbi brand enabled guests to explore in detail laconic and incredibly attractive outfits. Stylistic succession of the images formed a complete picture and minimalistic design never better reflected the main trends of the next season. Among them are combinations of black, orange, white and khaki colours and relevant type compositions on clothes. It would seem that the collection is created based on black — not the most obvious choice for spring-summer season. However, all the models in the collection looked more than ever appropriately and fresh.

Coo Culte x Huawei White Show was held in the scenery of Baltic dunes on real sand. Models went on the catwalk barefoot, which added lightness and airiness to the outfits. The audience felt the illusion of presence on the coast, which is well-known by every Belarusian. To delight of admirers recognizable style of Latvian brand is preserved in the new collection too: skirts-packs, black-and-white palette and reps ribbon with logo instead of accessories.

Participation of Huawei P10 Plus smartphone became another one feature of the 2nd day catwalk shows, which displayed lookbooks of collections at the same time with models walking on the catwalk. Exactly this way the brand has tried to convey to the audience the issue of fast fashion and that a high-quality fashion photography can be created even with a smartphone! Huawei as the official partner of Belarus Fashion Week prepared to guests a mini photo studio where everyone can take a photo on Huawei P10 camera and just a few minutes later to get a photo worthy of a glossy cover!

In addition, today Belarus Fashion Week has launched on its base SHOWROOM, the main purpose of which is presentation of new Belarusian collections. This platform is created to be visited by buyers in order to succeed with orders and to meet new counterparts, media representatives and customers audience. Exhibitions of such a format are frequent abroad during Fashion Weeks. Amberlook, Jstudio, Mark Twain, Condra Deluxe, Ganesh, Devita, Natalia Korzh will present their collection using the BFW showroom format.

Belarus Fashion Week SS18 official partners: Huawei, Velcom, Nescafe Gold, official make-up company - Mary Kay®. Partners of the event: Swiss watch Elixa, Poshschool and Pepsi black.

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Republican public organization
«Belarus Fashion Council»

Agency of PR and communications
«Open podium»
NIP 490853075